TikTok is introducing a updated setting that permits them to lessen the volume of AI-created content appearing in their streams. This move comes as the service disclosed that it presently contains over 1 billion AI videos.
The new functionality is being tested over the following weeks before a full-scale release. This shift comes amid a rise in content created by AI, fueled by new content generation software.
Studies have shown that nearly 10% of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A considerable share of this material is considered “AI slop”, a term for substandard, factory-style content that is often absurd or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the ability to increase or decrease of that, according to their own choices,” stated a spokesperson.
The platform announced that there are currently 1.3 billion videos on its network identified as AI-generated. Overall, over 100 mn media items are added to the app every day, making clips made by AI a limited part of its overall inventory.
Members will be in a position to reduce or increase the amount of AI-generated videos they view by using the “manage topic” feature in the app and choosing “AI-generated content”. Additional categories that are already be modified under the setting cover politics, clothing, beauty, and movement.
Its policies require users to identify “realistic” AI-generated content, and it prohibits harmful fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the platform will now add an “AI-made” watermark to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This measure is designed to stop users from trying to bypass the tagging system.
The company is furthermore launching a $2 million AI literacy fund for specialists and groups to create informative material about ethical AI use. This initiative will assist charitable organizations specializing in teaching programming and robotics.
TikTok has defended its safety measures, amid controversy over plans to lay off numerous safety staff in the United Kingdom. The company is expected to eliminate a significant number of roles in its content moderation department in London, with labor groups and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive stated that human moderation would continue to be important, but automated tools can protect employees by filtering out the most graphic content before it has to be seen by humans. The platform reported a notable drop in disturbing and violent content handled by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
A tech strategist with over a decade of experience in IT consulting, specializing in business continuity and digital transformation.